Finding your first client: 4 places to consider when looking for your first client
One of the most difficult things that any company faces when looking for a new business, is to figure out where their audience hangs out.
With so many channels, from Google search to social media, it can be extremely intimidating to know where to start.
Whether you are in a small organization or at a large company, first you need to do prospect research. If you wonder where to begin and how to add useful details to that shadowy group known as “potential customers”, then keep reading.
As we know, buyer personas are supposed to represent who your target audience is and what they are supposed to be like.
In order to start this customer search, I first focused on creating a customer profile that I need. I define where I will search, the working position and the industry that I will search for.
After defining who I want to target, I begin creating messaging that aligns our goals, and why we want to connect with them.
Just think about it. We like to talk, hang out, and do business with people like ourselves, right?
These are the top 4 places where you can find your potential clients:
I think LinkedIn is a great place to connect with other business leaders and decision makers.
This is one of the top business-to-business online networking platforms available to us.
To find potential customers, it’s important that your profile is well-organized. I worked on that, I have entered all the information that I think is worth highlighting, as it represents me and the company that I work for. If you’re looking to find new clients, make sure your LinkedIn profile is up-to-date and that you’re actively marketing yourself to other businesses.
The second most important step is setting the right filters, which I previously defined so that you get appropriate results.
Also, LinkedIn Groups are a great place to build your authority and create connections with potential customers. I search for a keyword like “digital agencies” and I got a list of groups that I decided to join. Usually, people in the groups ask or share an opinion related to their everyday work. Then, I tried to involve myself in those discussions in order to provide value to the members. In such way, you position yourself like a valuable member of the group, and eventually, you may land a good prospect or even a client.
As we already know, Facebook has the largest number of users, and Facebook groups are a great place to connect with potential clients. If you’re looking to get new clients from Facebook groups, you need to be very careful with your strategy.
You need to look at groups as a way to build relationships with the other members. Same as Linkedin, they’re about helping each other and offering help and advice, whilst raising your visibility.
On Facebook, I’m using 2 ways to search for groups:
● For example, I search for “Remote Jobs” so that I get groups from which I can choose to enter. Some of the groups are private, and therefore I need to leave data about why I want to be a member of that group. Once I become a member of that group, I begin to build a relationship with the members.
● The second way I search for a Facebook group is with Group Discovery. Facebook will look at your profile, what you are interested in and then suggest groups for you to join. This is a great way to find groups of people that have similar interests as you.
I often use Google because it offers me all the information I need to get to know the company and find the right client. By looking for a location and a country where I want to search with a filter, “digital agencies” and Google will list all digital agencies in that area. I’m provided with the company’s website and basic information. It allows me to get to know the company better and to decide if we are a good fit.
Email marketing helps me build a relationship so that the prospect comes to know, like, and trust me. It familiarizes them with my product(s) or services(s).
I know that the email isn’t as effective as a direct conversation, however, it’s less scary and often a great way to introduce yourself. Give a brief explanation of who you are, introduce the company and the services you offer.
It’s best to grow your own email list from the ground up because you know the source of those emails — you’ve set up your lead generation campaign. And when those people sign up, they do so because they are interested in what you have to offer.
For better results, I make my own mailing list, that gives me a short list of people who have already raised their hand to show interest for me and our company.
Once I have my email list in place, I usually start with a manual outreach. For each contact in my email list, I execute the following 2 steps:
Subject line. It needs to be short and catchy. Remember that you always need to test multiple subject lines, as one of them usually doesn’t work for everyone.
Email body. I put a lot of thought into the contents of the email. I usually try to find something which connects me with my potential client, so that I can trigger an interest and start a discussion. Then, things become easier.
Also, it is very important to have a clear purpose of the email. I prefer to keep my emails short and direct so that I don’t waste my and their time.
Last but not least. I like finishing my emails with a question. This will additionally trigger their attention and provoke a response.
Things to Remember
Two points in closing:
First, the most important thing in finding clients is your mindset. You need to realize that every place you go is a chance to find clients and act accordingly. You just need to be friendly, open, and aware when you’re presented with an opportunity.
Second, none of the above is instant. Getting new clients is a long-term game and you need to be PATIENT.
Thank you for reading, and If you like this blog post, feel free to share it with friends or associates who’ll find it usefull.